It’s one thing to say you support a cause, but an entirely different ball game to create entire collections of clothing, launch huge activations and create meaningful conversations that reaches millions of people.
And that is exactly what Ebony, the Founder & Creative Director of Auguste has done. From their ‘90 Days of Change’ campaign to support Borneo Orangutan Survival Australia, ‘Protect Our Reef’ tees for Australian Marine Conservation Society, and most recently their explosive call to action UN Women tees that saw tees sell out within hours of their launch.
And this is a ethos that runs through the entire business, from conception to the end product. Auguste the Label is extremely transparent about where their materials are sourced, and how and where their products are produced. Ebony believes that money is an exchange of energy and putting your energy in the right places can create a revolution.
And in my opinion, there should be more of it!
That’s why I’m so thrilled to be able to bring this little sneak peak to you of their next Little Auguste collection. And even had the chance to have a quick chat to Ebony about what motivated this collection and what inspires her Auguste & Little Auguste collections.
What inspired the “Leaders of Radical Love” collection and what does it mean?
Who is the “Little Auguste” customer (apart from mum haha)?
You recently launched your UN women initiative, what inspired you to support this particular cause?
What was your overall vision for the Auguste & Little Auguste labels?